The Home Page Redesign was one of the Bank’s major initiatives for 2006. Andrew worked closely with each team member to clarify the process, team vision, and the most effective way to accomplish the goals. Having previous working relationships with the Bank of America eCommerce team helped the process flow smoothly.
Project: Improve Bank of America Home Pages (the most trafficed financial organization home pages in the world) to increase user delight and sales; Main focus Personal and Small Business
Position: Senior Consultant (Full time, In-house)
Note: In 2011-12 the homepages were redesigned. This design lasted for five years, from 2006 which is a testament to its enduring design.
“A huge thank you to Andrew for keeping this team on task and keeping us focused. Excellent leadership!”
“Thanks to Andrew’s leadership we were able to execute this project in record time! Andrew kept the team focused; organized; all the while maintaining a positive can-do attitude when accommodating some of our last minute adjustments!”
› Successfully improved the Personal & Small Business Home Pages helping Bank of America keep its strategic lead as leading online bank in America
› Captured mind share throughout the organization with the Home Page 3 Generation Project Plan
› Coordinated and directed all aspects of the project with cross-functional teams
› Worked with Usability, Accessibility, Analytics and Technology to deliver compliant and effective improvements
› Helped the most profitable financial institution in the world in 2006 stay ahead of the competition