Personal Homepage Feb-August 2006
Personal Homepage September 2006; Non-Online Banking User
Personal Homepage September 2006; Online Banking User
Small Business Home Page Feb-August 2006
Small Business Home Page September 2006; Non-Online Banking User
Small Business Home Page October 2006; Non-Online Banking User
Small Business Products & Services Hub Page
"A huge thank you to Andrew for keeping this team on task and keeping us focused. Excellent leadership!"
"Thanks to your leadership we were able to execute this project in record time - only 6 weeks! You kept the team focused; organized; all the while maintaining a positive can-do attitude when accommodating some of our last minute adjustments...When we have other web design challenges for our small business website, I am hoping you will be the one assigned!"
"This is truly a great accomplishment. Thanks to everyone on the team for making this happen in such a quick and error-free process. When I now compare side-by-side the Personal and SB Home Pages, I would make a case that the SB homepage is now crisper and simpler than the Personal page to easily direct owners to the right products and services...Way to Go!!!"
bankofamerica.com receives the most traffic of any financial organization in the world. comScore Media Metrix has ranked bankofamerica.com number 25 of all sites (July, 2006) with over 23.5 million unique visitors per month. Internal Bank of America data suggests this number may be closer to 30 million unique visitors per month. The Home Page receives about 157 Million Page Views per month. Of its annual revenue of over 80 billion dollars a year, bankofamerica.com is the most successful of its seven profit centers.
When Bank of America needed help managing the Home Page Redesign it turned to AKGold. Andrew Gold had successfully completed a major project for Bank of America in 2002 serving as the Design Team Lead in eCommerce. With a project of this level of exposure, Bank of America turned to a trusted and valued resource.
Andy Lester, the Unauthenticated Environment Lead, wanted more than just a usual Project Manager. He wanted someone with vision and a wide range of skills who could add value to the Home Page project from multiple levels. Thanks to Andrew Gold's role as Home Page Redesign Project Manager, millions of Bank of America customers and prospective customers have an improved experience when they come to bankofamerica.com.
AKGold Internet completed the Bank of America Home Page Redesign project on time and in budget. As a result of the Andrew Gold's leadership as Home Page Redesign Project Manager, millions of users have a easier and simpler user experience when visiting bankofamerica.com.
The Home Page Redesign was one of the Bank's major initiatives for 2006. Andrew worked closely with each team member to clarify the process, team vision, and the most effective way to accomplish the goals. Having previous working relationships with the Bank of America eCommerce team helped the process flow smoothly.
An important step to launch the project was creating a Powerpoint presentation that served as both a Project Summary and Define Deck. It contained key information such as Voice of Customer data, Opportunities, Timeline, Team, Extended Team, Change Map, Project Scope, Multi-Generation Plan, User Profiles and all key bits of information that Bank of America required. Andrew's design skills and attention to detail brought clarity the the presentation. Voice of Customer data helped pinpoint key areas of needed improvement in addition to business partners' sales and traffic goals.
By promoting the Home Page Redesign 3 Generation Plan to key business partners and executives, technology and marketing, Andrew was able to clarify the vision and the timeline and build team concensus. The 3 Generation Plan consisted of three stages: Generation 1 - Continuous Improvements, Generation 2 - Bridge Home Page, and Generation 3 - Site Redesign. Andrew's presentation received a host of compliments due to its simplicity, depth, and clarity of vision. One business partner said, "This is the best presentation I have ever seen at the Bank."
Bank of America uses CoreMetrics to analyze traffic flow, user flow, and to compile a host of data about its website usage. When Andrew started the project, there was only minimal data behind previous changes to the Home Pages. Andrew greatly improved the analytical patterns and also worked with the MIS and AIS team to build more powerful data models of the user behaviors.
In order to cover all bases, Andrew engaged two technology teams: the Cold Fusion 5 team and the NGEN J2EE team. Bank of America was in the process of converting its Cold Fusion 5 Home Pages into the secure, Java-based J2EE platform and this required working concurrently with two tech teams for the improvements.
The new Bank of America Home Pages are:
In addition to the Personal Home Page, Andrew managed the project for the redesign of the Small Business Home Page. The core team consisted of key business partners, technology teams, support and SEO.