Small Business Online Community
View Website: bankofamerica.com/sbcommunity
Project: Create the first Web 2.0 community website for Bank of America eCommerce to help the bank partner with customers
Position: Creative Director & Project Manager (Full time, In-house consultant)
Year: 2007
Project Summary: See below
"Thank you so much for the incredible work you have provided to our team once again! Obviously, the SBOC would not be a reality today without your efforts."
— Joe Helweg, Small Business Banking eCommerce Executive
"I would also like to take this opportunity to thank Andrew for his leadership and excellent work on the Small Business Online Community launch. On the eve of national launch, I am so excited for the launch tomorrow and the following marketing and PR events. I could not be prouder of the website. And it would of course not be possible without Andrew's passion, dedication, vision, and attention to detail. Andrew - thanks for brining us to concept through implementation flawlessly."
— Ashley Ross, SVP, Small Business Banking eCommerce Solutions
"Andrew, it's been great working with you - literally day & night on the Community! I couldn't of asked for a better teammate. The site was developed in record time & meets all of our Gen 1 detailed requirements. The site looks awesome!"
— Sophia Tolsma, VP, Small Business Banking eCommerce Solutions
"First, thanks for all your hard work and drive for excellence through the entire project. The SBOC will be a big part of the Small Business strategy for future. This project's success can be directly attributed to your contribution."
— Thomas Bontempo, Bank of America eCommerce Innovation
A New Frontier for Bank of America eCommerce
The Small Business Online Community was the first major community site for Bank of America eCommerce or any major bank. The Bank's visionary leadership determined that a community site could greatly benefit small businesses and show Bank of America's commitment to helping small businesses grow. When Bank of America set about opening new horizons on the Web, it turned to AKGold Internet.
Bank of America eCommerce turned to a trusted and reliable resource. Andrew Gold successfully served as the Creative Director and Home Page Redesign Project Manager for Bank of America. He has extensive knowledge of the small business landscape and served as Creative Director of AllBusiness.com. Bank of America knew that Andrew's leadership, experience, and talent could help take their idea for a community and tranform it into a success.
The Small Business Online Community went from concept to beta launch in record time. On Wednesday, October 10, 2007, Bank of America's Small Business Online Community officially launched (see the official press release). Participation in the community has steadily grown. The Bank exceeded its first year membership and site metrics goals and the Small Business Online Community is has opened new horizons for Bank of America. AKGold Internet completed the Bank of America Small Business Online Community project on time and in budget.
- Consulted in-house with Bank of America Small Business to serve as Creative Director and Project Manager for the Small Business Online Community
- Successfully completed project on time and in budget to the delight of all involved
- Managed all aspects of the project and lead it through to successful beta and full launches
- Worked positively with many teams and partners
- Clarified the mission and vision of the project and ensured that the teams remained true to both
- Added a third major success to track record of consulting with Bank of America eCommerce
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