Project: Author, publish, sell and promote book Position: Author, Marketer, Publicist Years: 1997 — 1999 Speaking Engagements: Border's Books, Barnes & Noble, Rotary International, Bay Area Bank, Redwood City Public Library Feature Articles: The Redwood City Tribune (front page); The Pennsylvania Gazette (book review); The Lawrentian (feature story); The San Francisco Jewish Chronicle (feature story) Accomplishments Summary:See below
"I just returned from Italy yesterday and read Walk with Me through the
Internet--and loved it. I learned a lot in such an easy and gentle way."
—Carol Field, New York Times Bestselling Author (Celebrating Italy, Italy in Small Bites, In Nonna's Kitchen)
"Walk with Me through the Internet successfully presents a complex subject
simply, without making it simplistic. That's a difficult task. I'll want to order a copy or two for the middle school library!"
—Ellen Woods, Assistant Vice Provost, Stanford University
Project Description from Andrew Gold
Know Your Audience
I wrote and illustrated Walk with Me through the Internet to help my parents and other Internet newcomers learn how to use the Internet in an easy and enlightening way. It was a fun side project while creating corporate websites as the Creative Director of OMIX, Inc.
I read plenty of computer books that lack character and are cold. Walk with Me is my contribution to the intuitive approach to learning something new by relating the topic through the eyes of the audience. In other words, it's hard to sound easy and easy to sound hard.
Simple is Hard
Many times ideas and concepts are not difficult, they are simply poorly explained by self absorbed "specialists". If the experts were really smart, they would take the time to get to know the audience and communicate on the same plane.
Delight the Audience
Having complete control over production enabled me to personalize every
aspect of the book which partially explains why customers loved reading it. Being a part of the Internet and Web revolution in 1995, 1996 and 1997 inspired me to share the passion. Today, almost 150 million Americans use the Web and the Internet. In 1995, it was really just starting.
The Power of Good Communication
The ability to learn new concepts, integrate them, process and then clearly explain them is one of the key skills that enables me to succeed in consulting. Companies and organizations are looking for people who can outperform the competition and this is only possible if a person truly understands all aspects of the challenge and can clearly communicate this information to the team.
Fulfilled marketing goals by selling thousands of copies to Measurements & Control for use as premium for new customers and distributing the product through bookstores, Amazon.com, public speaking engagements, and business orders; Gained knowledge of the publishing business.
Book and author featured in: The Redwood City Tribune (front page); The
Pennsylvania Gazette (book review); The Lawrentian (feature story); The San Francisco Jewish Chronicle (feature story)
Coordinated Book signings and speaking engagements across United States: Kiwanis Club,
Borders Books, Barnes & Noble, Redwood City Public Library, Rotary International Club, Valley School of Ligonier, Jewish Community Centers
