Standing at the core of a successful project is a well thought and planned strategy.
It is the seed from which stems the outflow of the project. The strategy becomes the guiding light to reaching the goal.
The heart of the strategy is defining the mission and mission objectives. The project timeline and milestones provide the blueprint for all efforts. Projects
evolve and change but the core strategy provides a foundation that accelerates all efforts to the center with unbreakable gravitational force.
Audience Characterization
Knowing your audience--your clients, customers, company departments, shareholders, future users--is the starting
point of any interaction system. By intimately knowing the needs of your
audience, we can construct a communication bridge with the technologies
that support your efforts every step of the way.
We start first with the high ground followed by putting ourselves in the users'
shoes so that we can see the world from their point of view. Getting to know
the audience requires voice of the customer analysis, personal interviews, usability tests, user profiles,
statistical analysis, and good old fashion common sense.
Transaction System
In the end, your strategy is serving a business goal and business processes.
Whether selling products, transmitting critical information along the supply
chain,
or obtaining qualified sales leads, the Internet bridges the gap between you
and your world.
Pinpointing the key transaction areas and building a system to support business
cycles is the key challenge ahead--building a bridge that lasts.
Information Architecture
Creating user flow charts, wireframes, growth charts, audience characterization, and technical evaluations becomes a critical component of a project. Pinpointing key areas of relevant content for supporting the sales cycle aids in the Assertion and Demonstration phases. Where is the information coming from and where will it go?
Because the entire sales cycle can occur in one location, it is important to see the bigger picture while concentrating on the present challenges. AKGold's experience enables our clients to approach projects from a higher level.
Multimedia/Interface Design
A thorough design analysis brings the issues to the foreground. Exploration of various design angles and an evaluation of the technology fills in the gray areas. Distilling the ideas, concepts, and research into a single design theme and focus is the goal.
Successful design transmits the core message through all mediums and establishes clear branding of the product(s) and/or service(s). Simple is hard.
Hit It with a Bat
Getting to the core and keeping things simple demands eliminating all
the fluff. We take a bat and beat out all the superfluous junk that
distorts clear and elegant solutions.
Simplicity and usability are the true tests of an Internet solution. Technologies develop, needs change, cycles repeat. In the cosmic web of interaction
we create communication bridges that last.
We invite you to look at the AKGold Design Process in action.
