Services:
› Consulting
› Strategy
› Ideation
› Ground research in US and Israel
› User experience design
› Creative design
› Online community development
› Branding
Opportunity
Known for the quality of education, educators, and extraordinary programs, parents of all backgrounds select the Jewish Community Center (JCC) Association for their children’s early childhood education. One of its core programs, An Ethical Start®, was developed by a leading group of educators working in the main JCC New York office.
The JCC Assocation selected Akgold to design and build a community web application and platform tailored to its unique audience and needs. The JCC team found a partner who could bring their vision to life.
The AES project was funded by Steven Spielberg’s Righteous Person’s Foundation, The Joseph and Rebecca Meyerhoff Awards Committee, The Brill Family Charitable Trust, The Covenant Foundation, and The Marcus Foundation.
Solution
Andrew collaborated closely with an international team of education professionals. Working with leading childhood educators, Andrew went into the field both to the national Kadima Conference and also to Israel with the team to learn about users, their needs, and the opportunity to extend the value proposition.
What started out being a simple website soon grew into a robust web application complete with user accounts/authentication, an administrative backend, dynamic population of content, and interactive modules. Computer Creation Systems was the key technology partner.
Results
AKGold Internet was able to advance the project through the prototypes, personas, interaction design, information architecture, visual and editorial design, and coded front-end page templates. Building a successful online community requires a strong foundation and the roots of the An Ethical Start® Family Website are already planted in JCCs throughout North America.