Project: Create an eCommerce website for grove fresh citrus; Market website; Build strong customer base; Build profitable business Position: Consultant, Co-Owner Years: 1998 through 2002 AKGold Accomplishments:See below Asset Deliverables:See below
Oliver Quinn, a friend from the prestigious Lawrenceville School outside of Princeton in New Jersey, contacted Andrew Gold in 1998 with a business idea. Oliver had created a company called CitrusNow.com. He found an excellent product and developed a solid business plan to bring his business idea to life. Piper (Oliver's nickname) turned to AKGold Internet due to Andrew Gold's experience of creating a host of successful online stores. In 2000, Piper Quinn and Andrew Gold made an arrangement to become business partners.
AKGOLD Accomplishments (Description by Andrew Gold):
From strategy to business plan, audience analysis, market potential and marketing strategy, I helped set the course for CitrusNow.com's launch in 1998. I collaborated with the founder Oliver Quinn to establish suppliers, streamline the business model, define salable products and then we created the logo, design theme, and website that complemented the strategic business model.
In addition, I designed the scalable commerce system and product update mechanism which was database driven and used templates to easily update product pages. The site was hosted at OMIX, Inc. who was my strategic technology partner.
From 1998 through 2002, CitrusNow.com delighted tens of thousands of customers and their families, friends and clients, with the highest quality products, excellent service and affordable prices.
When the time was ripe, CitrusNow.com made an arrangement to sell its assets. From the experience I learned about starting and running a company, marketing the product, selling the product, and using Internet technology to support the selling, processing and distribution of a product throughout all 50 states.
AKGOLD Asset Deliverables:
Business analysis, product selection, market positioning
