Andrew directed the user experience engagement from mobile version 2.1 from the beginning as he was establishing the new process. The iOS7 compatible version 2.1 contains a new visual design, easier Quick Balance opt-in, more Quick Balance accounts, Bill Pay, Mobile Pin, and the ability to view investment account balances. The iPad app is completely new and in addition to the same improvements as the iPhone also features transaction filtering for easier review of activity.
As User Experience Director of Bank of the West, Andrew directed the redesign of mobile including iPhone, iPad, Android Apps and mobile web.
› Brand Direction
› User Experience Direction
› Creative Direction
› Build Support (partnership with Fiserv and Mobiliti)
› Resourcing and Budgeting
Seeking to transform its brand, Bank of the West, a wholly owned subsidiary of BNP Paribas, invested in its digital channels product offering. In order to maintain a consistent and intuitive customer experience, Bank of the West brought on Andrew Gold to spearhead the redesign of its digital channels, including mobile.
In his dual role as Creative Director and User Experience Director, Andrew partnered closely with the mobile team, digital channels, vendors and agencies. He managed the relationships and directed the design while concurrently hiring an internal user experience team. Working with digital channels leadership, he quickly set a vision for the user experience of Bank of the West. Employing an iterative design process, Andrew helped direct the consistent and intuitive design of the mobile products. The rapid iterations included user testing.
Andrew and his team collaborated closely with Brand, Marketing, Mobile and the technology partners to ensure a beautiful, human-centered mobile offering. Even the app store icon got a big time refresh to add vibrancy to the brand experience.
In November of 2013, Bank of the West launched its redesigned mobile offering. Several enhancements were made to the iPhone and Android applications. The iPad application was completely redesigned. The apps hosts features such as quick balance, bill pay, mobile remote check capture, transfers and integration with online investing. There are messaging and promotional features built into the new applications. Additional security features are in the works, with the preliminary strategy already complete.
Users have given the apps great reviews and are delighted with the improvements.
Version 2.1 of the Android app features a new design aligned with brand, the Quick Balance enhancements, Bill Pay, Account Transfers, Mobile PIN and more.
Users without an app can view the redesigned mobile website version that includes Bill Pay, Account Transfers, Transaction History and more. All versions of the mobile experience were redesigned to make it easier for Bank of the West customers to experience the power of mobile.
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