Akgold helped CEA synthesize the core goals for the project. Next came focusing on the users by creating personas and scenarios. By defining the goals and focusing users during the design journey, the team was able to hit the target.
› Project: Reinvent CEA Global’s digital brand and experience to improve usability, grow membership and create revenue growth by completely redesigning the website, online application, student profile and student portal.
› Position: Principal Consultant
› Year: 2005
› Project Summary: See below
“AKGold Internet helped give CEA the visual interface that aligns our website with our core business functions and supports our business process each step of the way. From our online application, to the student portal to the website, all of which are intuitive, vibrant and clear, Andrew worked hand in hand with our organization to understand our business and position CEA right at the top in the Web arena for study abroad programs. Our old website made me cringe and our new one is a true source of pride for CEA. In addition to working flexibly with our schedule, AKGold completed the project on time and in budget.”
Brian J. Boubek, Executive Director, CEA Global
Partnership and working hand in hand with the CEA team was the key to success. Andrew worked on-site at critical stages to drive the project forward. During the design phases, because the team had gelled, co-designing was a positive and enriching experience for everyone.
This phase consisted of defining the goals for the CEA redesign, characterizing the audience, pinpointing the key areas for supporting the sales process, analyzing the competition, defining applicable web technology, and creating a series of specialized flow charts and key page prototypes.
The Visual Design phase consisted of a complete design analysis, exploration of design angles and navigational layouts, distilling these into a single thematic focus, followed by completion of design elements and then the preparation of the html templates.
Andrew worked hand in hand with CEA’s in-house technology and engineering team. By having constant communication and having all asset deliverables clearly organized in the CEA project extranet, CEA was able to easily implement all Akgold deliverables. This clear and constant communication enabled the project to progress smoothly each step of the way.